Have you ever been researching online, trying to find information for a sales presentation? Have you ever gotten a bit frustrated because you couldn’t find the right spot on the website to start? I’ll bet you have.
Because of this frustration, that is exactly why I created a “Start Here” page. I want you to start on a specific page with a goal in mind. A page that I have designed that provides some of the top resources on the site.
It’s designed to give you and other visitors to the site a reference point to begin a journey through the site. It’s a journey that will hopefully lead you to a higher level of awareness and success.
What Is in a Start Here Page?
When you visit the site you can get a quick idea of what the site is all about and to know a little about me. You can also find links to some of the top articles and resources within the site.
With the words “Start Here” in the navigation bar, there is no mistake as where you should start. If you want to learn what New Sales Rep is all about, that’s where you find the information.
Do you have a sales starting point?
This is something you should consider when you are prospecting for new customers. You should also use this technique when you are giving a sales presentation or a product demo to existing customers.
Give your audience a starting point. Give them a “Start Here” point of reference. Give them your sales starting point. By doing this you are in control of the presentation, the demo and the sales process. You lead them on your journey. Image them owning what you are selling.
Never leave it up to customers or prospects to try and find their way to the point or time for making the decision to buy your product. If you do it simply means, No Sale. They simply go away.
6 Elements of a Sales Starting Point
Use these 6 elements when designing your sales presentation or “start here” page.
1. Start with brief definitions or key terms. Let everyone know right off the bat the lingo. Define the words you use to define your product or service. You don’t want any confusion. Make it clear up front.
2. A clear statement about yourself and your mission. Tell your story. Let your prospect know who you are and what you are all about. Tell them about your business. Keep it brief and on point. If you have a website or blog, and you should have a blog, direct them to your about page.
3. Make your message clear. If you are making a sales presentation, get to the point where you tell them how it benefits their company. How it helps them reach their goals.
4. Provide your best resources. You always want to put your best foot forward. Give your prospect and customers your very best resources. Point them to articles that you have written on your blog. Industry publications that support your product are always a good idea.
5. Give them a way to connect. Let everybody know how to reach you. Do not just hand out a business card with your email and cell phone number. Tell them how to find you on Linkedin, Twitter, Facebook and your own blog. (There it is again, blog. Do you have one?)
6. Suggest they try your product or service. Give a demo on your product or service. Suggest they “rent” it for a week at a small nominal fee. This will give them a sense of ownership. This is a great way to build loyal customers.
In conclusion, when you combine all 6 of the sales starting point elements, you will find that your success will multiply many times over. Leaving just one step out can adversely affect the outcome as well.
You want to insure that your prospects and customers know where you want them to start. Whether it is on your website or blog, or an important sales presentation, you must have a “start here” page to guide your visitors on the journey you want them to take.
You are in sales to make money. The thing is, when you help others achieve their goals, or get what they need and want, you get your rewards too.
Leave me a comment in the space below to let me know how you use your “start here” page.