If you think the traditional definition of the phrase, customer relationship marketing is boring, you are absolutely right. It is boring.
The textbook definition of customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities.
How boring is that. And what do they mean a business process? It sounds like you should have a list detailing each word, each action you will take to “build loyalty and brand value” while forgetting one major component.
The Missing Component
There will always be lots of sales chatter about customer relationship marketing. And in my humble opinion, there are a lot of boring ideas and definitions of the phrase which are too loosely used.
And that missing component? Believability. And, your customer. So I guess there are actually two components to customer relationship marketing.
So here’s the deal. You can follow all the boring textbook definitions about building customer loyalty, which really is a good thing in and of itself, or you can do something radical.
Believe that You Are Believable.
What? Me believable? Hey, I just want to make a sale. I don’t care about what the customer feels.
And if that is your stinkin’ thinkin’ then you will have a miserable sales career. If you feel that is a bit harsh, then could it be because it describes your attempt at customer relationship marketing?
It’s not meant to do anything more than to get you to wake up and make you look closer at yourself.
Key Components to Customer Relationship Marketing
- You are not a boring person.
- You are unique.
- You are not mindless.
- You have lots to offer.
- You are not a textbook.
- You are believable.
Once you believe in yourself your confidence will soar. Once you believe in yourself, your customers and potential customers will start to believe in you too.
That’s when customer relationship marketing starts. That’s when the magic starts.
Are You Believable?