Nobody likes to get bogged down reading about your stuff and all the “why it’s the best” jargon that gets real boring really fast. They want to know what it will do for them, for their situation, how they will benefit if they do buy your product.
So why not make your blog post or article entertaining? If you do, here’s what happens.
Keep Customers Coming Back
Ok, how do you keep customers coming back? It’s not brain surgery, that’s way too complicated.
You have to keep it simple. People are in a hurry these days more than ever. They don’t have time to sift through a bunch of mumbo jumbo to find out if your product or service will solve their problem. Tell them right out of the gate it will and then show them.
Keep It Relevant
Next you have to be spot on with relevancy. It your information is not relevant to their problems, they look elsewhere to find their answers. It’s that simple.
Now if you want to keep customers coming back here is the thing you must do that will insure they remember you. Keep it interesting. Never bore them with all the cumbersome details. Throw in some humor. Everybody needs to lighten up which allows your customer to be more receptive to what you have to offer.
Have You Tried a Testimonial?
A couple of engaging testimonials from a similar customer who is super delighted they purchased your products will make your potential customer happy. This keeps it interesting to him and that is what will keep customers coming back and bringing their friends.
Once you show your customer it will solve their problems, then and only then will you be able to show them all the details.
I can insure you that if you do this, your close rate will make you happy. Oh, your bank account will get fatter too.
What do you do to delight and keep customers coming back? Go ahead and share it now.